About
The Business
MERIKA was founded by Erik Bruun Bindslev in May 2002, after a decade’s experience in the food sector and rooted in his personal values and beliefs. His aim was to establish a straight-forward, pragmatic and ethical business model offering companies fast-moving entrepreneurial solutions with clear objectives and anchored in solid strategy.
MERIKA operates openly and in the belief that we offer grounded expertise with tangible, sustainable results to the people and organisations we work with.
Founder & Managing Director
Erik Bruun Bindslev is a Danish national who has worked in the food industry for more than seventeen years. He has been based in São Paulo, Buenos Aires, Sydney, Paris, Copenhagen and London and is fluent in English, Spanish, Portuguese, German, Danish, Swedish and Norwegian.
Erik has years of international sales, marketing, logistics and strategic management experience within the food sector, working on everything from small start-ups to big multi-nationals. He holds an MBA from Ecole Nationale des Ponts et Chausées in Paris and a BA in International Business from Niels Brock Copenhagen Business School. Erik is currently based in London.
Endorsements
Antoine Weil, Fresh Food Village
I have worked with Erik since 2003 on the development of the Duchy Originals brand in France. Erik has also been very generous in sharing his views on other topics and projects we have been involved with.
Erik has an excellent knowledge of the food industry and a unique International perspective which is very rare. He understands the nature of the business and the importance of a long term view for success. Erik is very pragmatic and tries to get the full picture before taking decisions. He knows that what is needed for a brand to be successfull in the French market.
Antoine Weil, Fresh Food Village, Importer and Distributor – Paris